Your Personal Brand and LinkedIn.

linkedin tipsI spoke with a niece of a friend recently who had just graduated from college and we were talking about marketing. I asked her if she was on LinkedIn and offered to connect with her.

She mentioned that she didn’t have her profile filled out just yet. I was surprised since I assumed that the younger generation was more hip on social media and that she would know that LinkedIn is the single most important place to post your digital resume.

My dad works with his local chemical engineering association to line up speakers of interest for events. He recently had a recruiter speak that emphasized LinkedIn as the number one place where businesses and recruiters go to find talent.

If there is only one thing that you do today for your personal brand, go out and make sure your LinkedIn profile is filled out 100%.

  • Optimize your headline for your job search. What keywords will people search for you?
  • Ask friends and colleagues for a reference – LinkedIn makes it easy.
  • Make sure you have skills identified as those are searchable for employers.
  • Fill out past positions with keywords and descriptions of your past jobs.
  • Personalize your LinkedIn URL.
  • Use a professional picture on LinkedIn.
  • Have a blog? Add a link to it. Use anchor text with keywords in the link (select Other and name the blog using keywords).
  • Add social media accounts like Twitter.
  • Check the apps and add any that might apply like Amazon Reading List, Slideshare or TripIt.
  • Join a relevant group in your industry. Talk with others in the group.
  • Ask a question in Answers. The community is very helpful.
  • Keep your profile updated as you go. It will always be a work in progress and updates keep your profile fresh.

Now you are ready to go. Also, build your network before you need it. Connect with everyone that you have done business with and make it an ongoing process.

Small steps can go a long way to ensure your future!

Image by smi23le on Flickr.

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Posted on July 17, 2012, in social media, social networks and tagged , , , , , . Bookmark the permalink. Leave a comment.

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