A Peek at MarketingProf’s Digital Marketing Factbook: More Content, Less Commerce

MarketingProfs just released an executive summary of their Digital Marketing Factbook. The landscape is changing and people are spending more time online seeking more content and less commerce-driven web sites.
- Email and search still reign supreme but social networking has taken a chunk of users’ time and will most likely continue to increase.
- Top alternate [...]

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Twitter guide for PR and Marketing from immediate future

I found this guide on Twitter (heh) and wanted to share it with any marketing & PR peeps and tweeps. Hope this helps as you plan your social media strategy.
Twitter strategies for PR and marketing guide from immediate future.

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Historical Perspective of Marketing Expenditures During a Recession

Here are some historical facts of marketing during previous recessions. Although it is usually the first to go in some non marketing-centric companies, do not cut yourl marketing!
If anything, stay the course or increase marketing in areas where you can track results like online marketing and focus on your most successful markets. By doing so, you [...]

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I’m 37 years old and I use Facebook.

It seemed crazy. I thought FaceBook was for college kids so I waited awhile before investigating. As part of my social media self-education, I joined Facebook this year.
I thought that FB was for college kids and that MySpace was for teenagers. Well now it looks as if the GenXers have found a place to [...]

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Small Business Marketing Tips for Services

I came across this excellent blog post regarding chiropractic marketing that one can apply to many small business services. The main point is to get involved with your community and create a relationship with your customers, something that all businesses can improve upon.
23 Surefire Small Business Marketing Tips
Posted by Chiropractic Blog
by Michael Dorausch, DC
http://blog.planetc1.com/2007/11/29/23-surefire-small-business-marketing-tips-for-2008/
Technorati Tags: [...]

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Free eBook- Fish Where the Fish Are

Chris Brogan recently spoke at a B to B Magazine breakfast and generously put together this great eBook to share with attendees as well as his readers. If you aren’t reading his blog already, he provides a wealth of social media marketing information to complement your current marketing and PR initiatives.
Free eBook- Fish Where the [...]

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Marketing tips from the master during the two slowest US vacation weeks

Seth Godin is the master and I strive to become a smarter marketer thanks to him. It is one of the slowest weeks for businesses in the US as people take vacations before ramping back up after Labor Day and the kids go back to school. Here is a great blog entry about what those [...]

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