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Posts Tagged ‘public relations’

I found this guide on Twitter (heh) and wanted to share it with any marketing & PR peeps and tweeps. Hope this helps as you plan your social media strategy.
Twitter strategies for PR and marketing guide from immediate future.

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Getting the word out about your latest company news whether it is a new product announcement or customer win is tough. If you don’t have a marketing or public relations department in-house, use a freelancer or outside agency, the task can be daunting. Where do you begin?
First, make sure what you are going to announce [...]

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Until this year, I followed the basic PR process when issuing a news release. Write a news release, upload to wire service, spend hundreds of dollars and hope it gets picked up.  Not a very solid or results-oriented process. Of course, you have to build media relationships and target the news with the people who [...]

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Chris Brogan recently spoke at a B to B Magazine breakfast and generously put together this great eBook to share with attendees as well as his readers. If you aren’t reading his blog already, he provides a wealth of social media marketing information to complement your current marketing and PR initiatives.
Free eBook- Fish Where the [...]

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Social media is becoming a bridge for not only friends and family to stay in touch, but also for business communicators and journalists to connect. Never before has targeted information been available 24/7 for communicators. With custom RSS feeds and these great social media tools, getting the right information to the right people at the [...]

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I was thinking about small businesses and how they are especially hit hard in a down economy. I wanted to post some tips that you can do for free that will help continue your business building efforts even in a recession.
1) Get local with search. – Make sure your company is listed in Google and [...]

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I came across this post from Margie Zable Fisher and it’s a great reminder to all of us PR types how to provide pitches that are on-target.
http://zfpr.com/blog/wordpress/2008/08/17/how-to-write-a-pitch-for-a-reporter-query/

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Here is a cool new tool from Hubspot, a Cambridge, Massachusetts company that helps small business build their online presence.  Now you can have an expert double check your press release at no cost!
Cut and paste your press release into the window at: http://www.pressreleasegrader.com, complete the form and click on “Grade Press Release.” In a [...]

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The web and social media gives us incredible opportunities to reach people in ways we have never been able to before.
In Ragan’s “PR smallball” feature by Shel Holtz, he talks about thinking small in public relations.
Hasn’t it always been about getting the right pitch to the right person at the right time? In other words, [...]

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As a public relations person, I am always looking for ways to connect with journalists. Here is a great web site and newsletter for journalists seeking experts and sources. Peter Shankman is hilarious and started it out of the goodness of his heart. He also offers humor and insight into the curious world of PR. [...]

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