PR tips and web sites
Since I went to school for marketing and PR fell in my lap at my current job, I have been learning PR as I go. I rely on many of the industry experts and try to read as much as I can about all things PR. Here are some of my favorite sources for great information.
As for tips for contacting journalists, use common sense. Don’t send attachments, keep a pitch short and sweet, don’t call unless asked to and be sure that you know what beat the journalist covers!
Here’s a funny and helpful article regarding contacting journalists:
Don’t be a flack: Tips for PR workers from the journalists who hate them
And the best new resource for journalist queries:
Help a Reporter http://www.helpareporter.com/