A Peek at MarketingProf’s Digital Marketing Factbook: More Content, Less Commerce

MarketingProfs just released an executive summary of their Digital Marketing Factbook. The landscape is changing and people are spending more time online seeking more content and less commerce-driven web sites.

– Email and search still reign supreme but social networking has taken a chunk of users’ time and will most likely continue to increase.

– Top alternate search sites include Craigslist, eBay, Amazon and Facebook and are sites to consider in a PPC strategy if applicable to your market.

– Mobile marketing is not being utilized and should be considered for B2C.

Overall, offering relevant content to your target audience is a must, no matter what industry you are in.

The valuable factbook is available for sale online. To read more of the executive summary, visit MarketingProfs.

Posted on October 28, 2009, in marketing, social media, social networks and tagged , , , , . Bookmark the permalink. 2 Comments.

  1. Thanks for the shout here, Jen! (And yes, the Factbook rocks… but of course I would say that!) ; )

  2. Mobile marketing is going to be huge this year.

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