B2B Marketers Need to Integrate Social Media into Existing Plans

A new study indicates that 15% of traffic to B2B websites is generated from social media. For many businesses, this means that they need to take a harder look at their marketing plan and identify areas where social media could be integrated.

Where to start? My post the 30 Day Social Media Challenge for Businesses Looking to Make the Plunge can point you in the right direction. Identify where your customers go when they are online. Then go there!

At the very least, set up a listening post. Create a free company page in LinkedIn. If you have a blog and great content, set up a Twitter account and join the community. Share information that your customers find valuable. Don’t sell – that is a big turnoff. Find and follow people in your industry. Check message boards and forums for your industry. See what’s out there.

I have a feeling that this is just the beginning. The internet is changing the way we communicate personally and professionally. Be sure that your company is there and know what is being said about you, your industry, and your competitors before anyone else does.

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Posted on June 14, 2010, in marketing, social media, social networks and tagged , , , , , , . Bookmark the permalink. Leave a comment.

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