Monthly Archives: May 2012

Business Trends in Social Media.

I recently attended a webinar from Mari Smith and Guy Kawasaki entitled The 7 Hottest Business Trends in Social Media. It was very informative and relevant for all businesses.

The top trends include:

1) Big Brand Bypass – New platforms are allowing consumers to bypass big brands and buy, sell and exchange directly with each other. The internet has leveled the playing field for businesses of all sizes.

2) Humanize to Monetize – Brands need to show a human side to make a more personal connection with consumers. Brands with personality such as Zappos, SouthWest Airlines, Starbucks and Virgin are succeeding online. The size of your business no longer matters. People crave a human connection and receiving acts of kindness.

3) Cause-based Consumers – Consumers’ growing concern over the environment calls for companies to communicate charitable and green initiatives. Companies need to be transparent, share ethics and how policies are shaped and regulated to build trust and credibility.

4) Super Social Status – Badges, gamification, influence scores are all increasing in social media. Status ratings such as Klout are changing the way society regards influence. One example is restaurants using FourSquare and rewarding the mayor and those who check-in to make customers feel extra special.

5) Awesome vs. “Flawesome” – Consumers realize that companies aren’t perfect. Companies that admit they made a mistake and quickly take action to right the wrongs achieve a Flawesome status. Showing transparency and empathy will keep customers and fans satisfied. Handle negative comments and reviews, don’t delete them. 68% of consumers trust reviews more when there are good and bad scores. (Source: Revoo.com January 2012) FedEx and Comcast are great examples of brands embracing social customer service.

6) Mad for MobileMobile device usage outnumbers computers 5-to-1 worldwide. How is your business adapting to mobile marketing? Websites, email, video and online marketing messages need to be optimized for mobile devices.

7) Privacy ParanoiaPrivacy backlash with Facebook and Google show a growing concern about information misuse. State your privacy policy upfront – your terms, what you are going to do with the data – and that will help people feel safer and want to buy more of your products.

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Natural Foods Warehouse Crabapple Allergy Friendly Grocery Store Tour & Tasting, Monday May 14th

Natural Foods Warehouse on Crabapple Rd., is hosting an allergy friendly grocery tour and tasting on Monday, May 14th in honor of Food Allergy Awareness Week. This is an opportunity to sample the newest allergy friendly products on the market.

Vendors will be on-site and allergy friendly samples will include Bearitos, Just Tomato, Galaxy, Mina’s, Enjoy Life, Earth Balance, Udi’s, Dandie’s, and Tofutti products, just to name a few!

Allergy friendly cookbooks such as Allergy Free Desserts and the Food Allergy Mama’s Cookbook, plus many more will be available for purchase.

There will be door prizes, giveaways and more!

Food Allergy Kids of Atlanta will receive 5 percent of all sales on that day as part of the allergy friendly grocery store tour & tasting, hosted by Natural Foods Warehouse and Food Allergy Kids of Atlanta. Proceeds will help place food allergy educational materials in Georgia schools.

This nonprofit organization helps raise awareness of food allergy management and the seriousness in food allergy reactions in schools, daycares, and restaurants. The organization also hosts support group meetings, mom’s night out dinners, and provides a safe environment for food allergic children to participate in, through yearly activities and programs.

President and Founder Karen Harris say they plan to use most of the funds to purchase educational materials and stock epinephrine for Georgia schools. Delivering educational presentations and ensuring schools are stocked with life-saving medication can help to reduce the risk of food allergy reactions and fatalities in food allergic students.

Be sure to stop by the resource table to browse our food allergy educational materials. Natural Foods Warehouse hours are 10 a.m. to 7 p.m. on Monday with the tour taking place 11 a.m – 2 p.m. The store is located in in Roswell at 12315 Crabapple Rd. For more information, call (404) 512-7983 or visit the FAAW event webpage at www.fakidsatl.org