Women, Beauty and Advertising.
I recently watched this video from Peter Shankman (to his wife and female friends) that my friend shared on Facebook. He explains that he saw an advertisement at a local Wal-Mart while on a business trip. An ad for women in the clothing section that shows a woman putting on makeup and saying that she can be beautiful. His message is refreshing – that women are beautiful. No matter what time of day, what they are wearing or what makeup they may or may not have on.
So much of advertising to females – women, teens and girls – sets a high standard of beauty. Body image and definitions of beauty for girls usually start with Barbie, princesses and Bratz and it only gets worse from there.
“Girls’ perceptions of their femininity and appropriate behavior are largely formed before they even hit first grade—good reason to consider these dolls a lot more than child’s play. “Until children are about five, they can’t distinguish fantasy from reality,” says Lyn Mikel Brown, Ed.D., coauthor of Packaging Girlhood. “So what they see is how they think the world operates and what it means to be a girl.” – Glamour
The Dove Campaign for Real Beauty was one of the first to expose the unfair standards of beauty set by the media and to show real women, confident, independent, beautiful.
“Based on the findings of a major global study,The Real Truth About Beauty: A Global Report, Dove® launched the Campaign for Real Beauty in 2004. The campaign started a global conversation about the need for a wider definition of beauty after the study proved the hypothesis that the definition of beauty had become limiting and unattainable. Among the study’s findings was the statistic that only 2% of women around the world would describe themselves as beautiful.” – Dove
Females grow up comparing themselves to unrealistic images of beauty in magazines, advertisements, on television and in movies.
As a mother of two young girls, it is my hope that they will be more self-confident than I was growing up. I want them to realize that they are beautiful, intelligent, capable women and that they are a gift to this world.
Common Sense Media – Girls and Body Image Tips
Image via BeautyRedefined.net