Category Archives: help a reporter
Since I went to school for marketing and PR fell in my lap at my current job, I have been learning PR as I go. I rely on many of the industry experts and try to read as much as I can about all things PR. Here are some of my favorite sources for great information.
As for tips for contacting journalists, use common sense. Don’t send attachments, keep a pitch short and sweet, don’t call unless asked to and be sure that you know what beat the journalist covers!
Here’s a funny and helpful article regarding contacting journalists:
Don’t be a flack: Tips for PR workers from the journalists who hate them
And the best new resource for journalist queries:
Help a Reporter http://www.helpareporter.com/
As a public relations person, I am always looking for ways to connect with journalists. Here is a great web site and newsletter for journalists seeking experts and sources. Peter Shankman is hilarious and started it out of the goodness of his heart. He also offers humor and insight into the curious world of PR. Check it out.
The new Press form can be found at www.helpareporter.com/press