Category Archives: marketing
I recently watched this video from Peter Shankman (to his wife and female friends) that my friend shared on Facebook. He explains that he saw an advertisement at a local Wal-Mart while on a business trip. An ad for women in the clothing section that shows a woman putting on makeup and saying that she can be beautiful. His message is refreshing – that women are beautiful. No matter what time of day, what they are wearing or what makeup they may or may not have on.
So much of advertising to females – women, teens and girls – sets a high standard of beauty. Body image and definitions of beauty for girls usually start with Barbie, princesses and Bratz and it only gets worse from there.
“Girls’ perceptions of their femininity and appropriate behavior are largely formed before they even hit first grade—good reason to consider these dolls a lot more than child’s play. “Until children are about five, they can’t distinguish fantasy from reality,” says Lyn Mikel Brown, Ed.D., coauthor of Packaging Girlhood. “So what they see is how they think the world operates and what it means to be a girl.” – Glamour
The Dove Campaign for Real Beauty was one of the first to expose the unfair standards of beauty set by the media and to show real women, confident, independent, beautiful.
“Based on the findings of a major global study,The Real Truth About Beauty: A Global Report, Dove® launched the Campaign for Real Beauty in 2004. The campaign started a global conversation about the need for a wider definition of beauty after the study proved the hypothesis that the definition of beauty had become limiting and unattainable. Among the study’s findings was the statistic that only 2% of women around the world would describe themselves as beautiful.” – Dove
Females grow up comparing themselves to unrealistic images of beauty in magazines, advertisements, on television and in movies.
As a mother of two young girls, it is my hope that they will be more self-confident than I was growing up. I want them to realize that they are beautiful, intelligent, capable women and that they are a gift to this world.
Common Sense Media – Girls and Body Image Tips
Image via BeautyRedefined.net
Your small business website is the hub of your online marketing strategy.
First impressions of a business happen in a few seconds. Be sure that visitors are engaged with these five tips.
- Who are you? Clearly define who you are with a clean logo and keywords that people might search for your business.
- Who is your customer? Describe your target audience and how you can help them. Keep it short and sweet.
- How can we reach you? Social media buttons, phone number, email and address should be readily available on the home page as well as in the footer on every web page.
- What are you up to? Be sure your events and news postings are current and the navigational panel is simple to use.
- Tell me more about yourself. Use your About page to add a human element about your business. Tell your story in a clever way and offer why someone would want to do business with you.
These are just a few small business website tips. A website is a work in progress. It should change and evolve just as your business does. Keep it up to date and regularly ask your employees, customers and other audiences for input.
Seven areas of a site draw users’ attention the most, according to a new eye-tracking study. Is your site up to par?
Thrust in the shadow of social media, email marketing is still an important part of an integrated marketing strategy.
For marketers, the challenge is communicating to customers and prospects when, where and how they would like to receive information. Email marketing can help businesses build profiles through list segmentation to provide the best possible experience.
An infographic from Mashable shows the best days and times of day to send an email. It also shows what words are most effective in subject lines as well as those words that are not.
I am helping out a new local Atlanta daily deals site, Coupsicle, and found some interesting research. While Groupon remains king, many local daily deal sites are entering the market. Consumers love deals and are returning to establishments once they have used the coupon.
A friend of mine recently started a blog “The Accidental Stay at Home Mom” detailing her adventures going from a working mother to a stay at home mom. I went through this transition in Summer 2009 and still feel a bit out of sorts with where I fit or how I define myself.
Her recent post “So what do YOU do?” really resonated with me. I have been in this type of conversation socially more than once and still describe myself as a former working parent who is now home, as if I need to apologize for it. That I’m not measuring up since I haven’t gone back to work full-time.
I like to think that I’m a hybrid – a new crossover incorporating being home with my kids and freelancing when I can. Where does this fit on a resume? Or in society for that matter?
I am acquiring leadership roles like room mom and girl scout brownie leader. I volunteer at nonprofits donating my time through marketing, public relations and fundraising. I utilize negotiation skills with my kids daily. I multitask on the fly and stay organized with my old school Retro Mama calendar in the kitchen.
And best of all, I am spending more quality time with my children. They come home after school and can relax. They have not been sick as often. Dinner time is more pleasant since we are all not arriving home at the same time and tired after a long 9-10 hour day elsewhere. The list goes on.
All moms work and there is guilt on either side – I have been on both. Unfortunately, there are perceptions on each side about the other.
I hope that this divide, this wall will crumble and that we realize that it’s not a title or occupation that defines us.