Category Archives: social networks
Here’s to the crazy ones. Stay hungry, stay foolish. Thanks Steve.
From @smedio – “3 Apples changed the World. 1st one seduced Eve, 2nd fell on Newton and 3rd was offered to the World half bitten by
“Remembering that you are going to die is the best way I know to avoid the trap of thinking that you have something to lose.” – Steve Jobs
Something big is happening. In marketing, business and our culture. We are witnessing a time where technology is growing exponentially right before our eyes.
Checking in on social networks and location-based marketing services are becoming the norm. Updating statuses and sharing knowledge through Twitter, Facebook and LinkedIn has made the world a smaller place, connecting like-minded folks that may have only had a chance meeting in our previous world at a trade show or association meeting.
It is an exhilarating and anxious time to be a marketer. Buyers have changed the playing field and are now in control, finding the products and services that they want and need online at their fingertips through recommendations, ratings and search. Companies are scrambling to adapt to customer demand. If you aren’t paying attention to what is going on, your business is in danger of not being around to see what happens next.
This fundamental shift in communication is well-represented in this slideshare presentation from Hubspot. There is a transformation going on. Pay attention, take notes, talk to your customers, don’t be afraid to try new things and enjoy the ride!
PRWeb’s “Big Publicity Ideas for Small Business” webinar featuring Peter Shankman was a fast paced, entertaining ride that packed more punch than Kool-Aid Man himself.
- Unless PR (or marketing, advertising, etc.) is generating revenue, it’s not worth it.
- Don’t let budget constraints keep you from a great idea.
- If a funeral home can actively use social media and make it relevant, you have no excuse.
- SEO is not utilized by small businesses and it should be. People are searching – you should be there.
- You need to talk TO the audience, not AT them. This is true in social media as well as in marketing and PR. I would also say talk WITH them.
- Treat customers well and they will tell the world how great you are. Make them feel they cut the line and have special access.
- Ask your audience how they want to receive information and then do that.
- When pitching media, do not say in the email subject line “Quick question for you.” There are no quick questions and they are busy.
- Know your audience, keep the pitch short, use trends.
- Journalists are busy. Give them helpful information and make their job easier. Offer your network as sources.
- Ask “what’s in it for me?” from your audience and the media’s perspective. Provide value and you will build loyalty. Loyalty brings revenue.
- When MTV was a music channel, the average attention span in the 80s was three minutes. Now it is 2.7 seconds!
- Learn to write. Good writing is brevity. Bad writing has the potential to destroy your business. Social media requires that you write better.
I searched for other summaries of the webinar and only found one. Amy has good points about the webinar and wrote about it in her post “The Peter Shankman School for Kids Who Can’t Write Good.”
One other great site for getting publicity is Peter’s Help A Reporter Out. Sign up – it’s free – and journalists send their queries for upcoming stories. Remember the advice here if you send a pitch! Enjoy and good luck small businesses everywhere!
I was researching for my client how to add social networking buttons to Outlook email and found this easy step-by-step guide in Slideshare. It is very helpful, especially for executives with little time.
For those with Gmail and other web hosted email, check out Wisestamp. WiseStamp enables you to create effective and customized email signatures on any webmail service (Gmail, Yahoo!, Aol mail, Hotmail). You can also add neat apps like a link to your most recent blog post. WiseStamp is currently available for you to use on Firefox , RockMelt or Google Chrome browsers as well as in Thunderbird 3 email client. They are working on IE, Safari and other browsers, email client support.
Yesterday I listened to Jay Baer‘s free 30-minute Webinar on B2B Social Media Success Secrets and wanted to share some of his presentation on social media. If you aren’t familiar with Jay’s work, check out his blog Convince and Convert.
Thirty minutes is not a long time to cover what is obviously a complex topic, but Jay highlighted some key points that any business needs to know when considering adding social media to their marketing mix.
Create a Brand Community – get those customers who like you to love you. Your customers are your strongest advocates. Focus on them first. Managing a brand community is a great way to get customer feedback and learn about social media along the way.
Building Outposts – Chris Brogan was one of the first people to describe outposts and home base. You have a company web site and you might have a blog, Linkedin page, Twitter page and/or Facebook page among other pages (home bases). These are all places that prospects go to actively find you.
But they have to already be looking for you and in many cases, they aren’t. These prospects are seeking information in your industry at other web sites – outposts. You need to be sure that you appear in these outposts as an expert and provide valuable content.
Content marketing – create FAQs and share the same content in different ways. Take a presentation and make a series of blog posts, publish it on Slideshare.net, create an ebook – there are many options. Baer listed a few places that are great for content sharing:
Build social profiles of customers and prospects with social media tools.
The social media success equation:
Know why you need to be there.
Create a brand community.
Find and participate in relevant outposts. (participate, not sell)
Create social FAQ to convert sales.
Measure success that works for you.
Jay uses blog stats such as how long someone was at his site, if they visited his speaking and consulting pages, tracks referrers and is always looking at the search terms that people are using to find his site.
Some great dashboard management tools for social media:
Free social media listening tools:
It was a quick and informative webinar and I wish there was more time to hear Baer’s advice on social media. I recommend checking out his book that will be coming out in February 2011.
A new study indicates that 15% of traffic to B2B websites is generated from social media. For many businesses, this means that they need to take a harder look at their marketing plan and identify areas where social media could be integrated.
Where to start? My post the 30 Day Social Media Challenge for Businesses Looking to Make the Plunge can point you in the right direction. Identify where your customers go when they are online. Then go there!
At the very least, set up a listening post. Create a free company page in LinkedIn. If you have a blog and great content, set up a Twitter account and join the community. Share information that your customers find valuable. Don’t sell – that is a big turnoff. Find and follow people in your industry. Check message boards and forums for your industry. See what’s out there.
I have a feeling that this is just the beginning. The internet is changing the way we communicate personally and professionally. Be sure that your company is there and know what is being said about you, your industry, and your competitors before anyone else does.