I recently watched this video from Peter Shankman (to his wife and female friends) that my friend shared on Facebook. He explains that he saw an advertisement at a local Wal-Mart while on a business trip. An ad for women in the clothing section that shows a woman putting on makeup and saying that she can be beautiful. His message is refreshing – that women are beautiful. No matter what time of day, what they are wearing or what makeup they may or may not have on.
So much of advertising to females – women, teens and girls – sets a high standard of beauty. Body image and definitions of beauty for girls usually start with Barbie, princesses and Bratz and it only gets worse from there.
“Girls’ perceptions of their femininity and appropriate behavior are largely formed before they even hit first grade—good reason to consider these dolls a lot more than child’s play. “Until children are about five, they can’t distinguish fantasy from reality,” says Lyn Mikel Brown, Ed.D., coauthor of Packaging Girlhood. “So what they see is how they think the world operates and what it means to be a girl.” – Glamour
The Dove Campaign for Real Beauty was one of the first to expose the unfair standards of beauty set by the media and to show real women, confident, independent, beautiful.
“Based on the findings of a major global study,The Real Truth About Beauty: A Global Report, Dove® launched the Campaign for Real Beauty in 2004. The campaign started a global conversation about the need for a wider definition of beauty after the study proved the hypothesis that the definition of beauty had become limiting and unattainable. Among the study’s findings was the statistic that only 2% of women around the world would describe themselves as beautiful.” – Dove
Females grow up comparing themselves to unrealistic images of beauty in magazines, advertisements, on television and in movies.
As a mother of two young girls, it is my hope that they will be more self-confident than I was growing up. I want them to realize that they are beautiful, intelligent, capable women and that they are a gift to this world.
Common Sense Media – Girls and Body Image Tips
Image via BeautyRedefined.net
Natural Foods Warehouse on Crabapple Rd., is hosting an allergy friendly grocery tour and tasting on Monday, May 14th in honor of Food Allergy Awareness Week. This is an opportunity to sample the newest allergy friendly products on the market.
Vendors will be on-site and allergy friendly samples will include Bearitos, Just Tomato, Galaxy, Mina’s, Enjoy Life, Earth Balance, Udi’s, Dandie’s, and Tofutti products, just to name a few!
Allergy friendly cookbooks such as Allergy Free Desserts and the Food Allergy Mama’s Cookbook, plus many more will be available for purchase.
There will be door prizes, giveaways and more!
This nonprofit organization helps raise awareness of food allergy management and the seriousness in food allergy reactions in schools, daycares, and restaurants. The organization also hosts support group meetings, mom’s night out dinners, and provides a safe environment for food allergic children to participate in, through yearly activities and programs.
President and Founder Karen Harris say they plan to use most of the funds to purchase educational materials and stock epinephrine for Georgia schools. Delivering educational presentations and ensuring schools are stocked with life-saving medication can help to reduce the risk of food allergy reactions and fatalities in food allergic students.
I am preparing now for keeping her safe at school and that will require meetings with teachers, lunchroom staff, bus drivers and creating a health care plan. I have concerns such as peanuts brought in to the school for Georgia day where they were eaten outside by the playground (the dust is dangerous and can cause anaphylaxis) as well as other concerns such as candygrams given to children and peanut butter used in projects. This is why it is very important to establish a team based approach with your school and to communicate clearly what it is that you want for your child at school and writing it in a plan.
Food Allergy is an immune system response. It occurs when the body mistakes an ingredient in food — usually a protein — as harmful and creates a defense system (antibodies) to fight it. Food allergy symptoms develop when the antibodies are battling the “invading” food.
Symptoms of a food allergy can range from mild to severe, and the amount of food necessary to trigger a reaction varies from person to person and can even be triggered by just a trace amount of an allergy-causing food. Symptoms of a food allergy may include:
Rash or hives
Shortness of breath
Swelling of the airways to the lungs
Anaphylaxis (a severe or life-threatening allergic reaction)
Food Allergies are a potentially life-threatening medical condition that afflict as many as 15 million Americans including almost 6 million children.
Children with food allergies: 1 in 13. That’s two per classroom.
Emergency room visits caused by food-allergic reactions each year: 203,000. That’s one every three minutes.
Food allergies are life-altering for everyone involved — not just the kids (I know this from experience!)
Only eight foods account for 90% of the food-allergic reactions in the United States: milk, eggs, peanuts, tree nuts, wheat, soy, fish, and shellfish. And for those who may be unaware, even trace amounts of a food allergen can cause a reaction; there are no cures for food allergies.
It is the second anniversary for Food Allergy Kids of Atlanta. Food Allergy Kids of Atlanta was created to support families who manage food allergies, educate those who care for our children, and create a safer environment in the local area for food allergic individuals. I am thankful for this wonderful group of people and their dedication to educating schools and restaurants to help keep our children safe.
If you or your loved one has been diagnosed with a food allergy, or you think they have symptoms of one, go to an allergist and then find a local community support group. My daughter and I have learned so much from the wonderful families and doctors and you really feel like you are not alone as your learn to navigate in this food-centric world.
Food Allergy Kids of Atlanta – local nonprofit in Atlanta
Food Allergy Statistics from FAAN, Food Allergy & Anaphylaxis Network
Safe@School flyer – FAAN – Presentation for schools about food allergy management and the seriousness in food allergy reactions (up to 25% of first time reactions in children happen in school.)
Food Allergy Awareness Week – FAAN
The Balancing Act (video) – Food Allergy Awareness for Parents
Tips on Attending Summer Camp With Food Allergies
Girl’s Death Highlights Allergy Safety in Schools
Deaths Show Schools Need Power of the EpiPen
We visit Disney a few times a year if we are lucky. We have found ways to see some sights on a budget. I just sent this to a friend whose family member is going for the first time.
Disney World on a Budget tips:
1) Pick up Disney toys/stuffed animals/clothes at Wal-Mart/Disney Store before the trip and hide them/bring them out during the trip.
2) Bring snacks and water into the parks – we brought cereal bars, raisins, etc. They check your bag, but it’s allowed. Also, pick up some rain ponchos at a dollar store and bring them in case of rain.
3) Take the monorail around to the Grand Floridian, Polynesian and Contemporary resorts and walk around each resort to see each theme, eat at the restaurants.
4) If you stay at a Disney world resort and plan on going to the parks, each day one park is usually open an hour early and closes late for Disney resort guests only. These hours are called extra magic hours and are available to resort guests only, not the general public. Each guest will have to have a resort pass and their park ticket. Visit www.disneyworld.com, click parks, then park hours for more information and specific days for which park remains open late.
5) Eat at Earl of Sandwich in Downtown Disney – great sandwich, low cost – they even have breakfast. While you are at Downtown Disney, visit the Lego store and let the kids play with hundreds of legos for free. You can also take a boat ride and see some of the resorts.
6) Walk on Disney’s Boardwalk – it’s just like New Jersey and there are carnival games up and down the boardwalk. There are restaurants, a bakery, ESPN zone with arcade, boat rides, a large family bike rental, you name it! You can see the fireworks at Epcot here too on the bridge.
7) Make a reservation for character dining and make it the end of the brunch time around 11 – 11:30 before it ends. You have more time for characters and less people by then. (our favorite place is at the Contemporary – Chef Mickey’s)
8) You can get a mini-fridge and stay at the Pop Century or All-Star resort and take the bus to the parks. Also buy the refillable mugs and get free drink refills at your resort during your stay. Check out your resort’s activity calendar for outdoor movies, crafts and more at the pool.
9) See the characters at the Epcot Character Spot – they are all lined up inside the building and if you go early, there is little wait time.
10) Go “Around the world” at Epcot:
– We like to eat at the Rose & Crown in England – make advance reservations – good kids menu, great food.
– Get a cheese plate in the bakery in France and have wine.
– Pick out an oyster in Japan and get a pearl – under $20 – our girls LOVE this.
– Sample foods from different countries, watch shows.
– Log flume ride in Norway (a little dark/scary for younger kids – Vikings)
– Take a boat ride from the world showcase back to the other side of Epcot.
For more tips, Sue Rodman from Field Trips with Sue recently wrote Free Things to Do at Disney World – I especially like the free hula lessons at the Polynesian resort.
The key is to get creative and mix the higher cost events with lower cost activities to stay within budget.
What else can you share that helps your family on a Disney trip? Happy trails!
Your small business website is the hub of your online marketing strategy.
First impressions of a business happen in a few seconds. Be sure that visitors are engaged with these five tips.
- Who are you? Clearly define who you are with a clean logo and keywords that people might search for your business.
- Who is your customer? Describe your target audience and how you can help them. Keep it short and sweet.
- How can we reach you? Social media buttons, phone number, email and address should be readily available on the home page as well as in the footer on every web page.
- What are you up to? Be sure your events and news postings are current and the navigational panel is simple to use.
- Tell me more about yourself. Use your About page to add a human element about your business. Tell your story in a clever way and offer why someone would want to do business with you.
These are just a few small business website tips. A website is a work in progress. It should change and evolve just as your business does. Keep it up to date and regularly ask your employees, customers and other audiences for input.
Seven areas of a site draw users’ attention the most, according to a new eye-tracking study. Is your site up to par?
Is your school allergy ready? States are in the process of passing epipen bills to stock schools with epipens in case of food allergy or allergy attack. In fact, 25% of allergic reactions happen at school for the first time.
In Georgia, you can schedule a Food Allergy Kids of Atlanta Safe@School presentation, or share the following online resources to help your school prepare for 2012 – Allergy Ready & Allergy Home both offer online courses for school staff.
Allergy Ready – Free, Interactive Online Course on Managing Food Allergies and Anaphylaxis in Schools http://allergyready.com/
Allergy Home – Managing Food Allergies in Schools: What School Staff Needs to Know http://www.allergyhome.org/schools/management-of-food-allergies-in-school-what-school-staff-need-to-know/
Image from Canada Safety Council.
Thrust in the shadow of social media, email marketing is still an important part of an integrated marketing strategy.
For marketers, the challenge is communicating to customers and prospects when, where and how they would like to receive information. Email marketing can help businesses build profiles through list segmentation to provide the best possible experience.
An infographic from Mashable shows the best days and times of day to send an email. It also shows what words are most effective in subject lines as well as those words that are not.