Small businesses can struggle with public relations, especially if the owner also handles the sales and marketing functions of the company. Here is a quick PR tip for businesses looking to build local publicity.
Find local AOL Patch sites for your city. Sign up for the newsletter and get active on the site. Add your events, if applicable. Comment on stories. Reach out to the local editor and offer to write a column on your area of expertise, if it relates to local readers.
Have any other neighborhood publications? Do the same with them. Build a local media list. Create a relationship and watch it bloom!
To win the respect of intelligent people and the affection of children;
To earn the appreciation of honest critics and endure the betrayal of false friends;
To appreciate beauty, to find the best in others;
To leave the world a bit better, whether by a healthy child, a garden patch or a redeemed social condition;
To know even one life has breathed easier because you have lived.
This is to have succeeded.”