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The Holidays are Coming – Avoid Wrap Rage!

I just read about Amazon’s initiative for going green and starting to offer frustration-free packaging. I am all for it. I don’t know how many hours we have wasted on Christmas and birthdays trying to open presents while impatient children eagerly wait to play with the hot new toy! Plus it is so much better for the environment. 

Check out their “Wrap Rage” gallery

Amazon Frustration-Free™ Packaging

Amazon Frustration-Free Packaging, a multi-year initiative designed to alleviate “wrap rage,” features recyclable boxes that are easy to open and free of excess materials such as hard plastic clamshell cases, plastic bindings, and wire ties. The product itself is exactly the same—we’ve just streamlined the packaging.

Please send us your photos or videos demonstrating how frustrating packaging can be. We’ll feature our favorite submissions at