Posted by gurnage
HR professionals need to source, find, and retain great talent for their organizations. They also need to do about 100 other things throughout their days and weeks. Which is why social media can be a valuable addition to HR for recruiting, staffing and employer branding.
I recently wrote a post for Talent Acquisition.net titled “Social Media Basics for Human Resources.” Employer branding is a key way to bring talented folks to your company – inbound recruiting, if you will.
Employer branding helps communicate the company, culture and values. It supports the organization’s corporate voice and helps tell the story of the company, giving it a human touch.
Companies need to show why someone would want to work there and that should reflect in the web site, social media sites and throughout all of its touchpoints.