Thrust in the shadow of social media, email marketing is still an important part of an integrated marketing strategy.
For marketers, the challenge is communicating to customers and prospects when, where and how they would like to receive information. Email marketing can help businesses build profiles through list segmentation to provide the best possible experience.
An infographic from Mashable shows the best days and times of day to send an email. It also shows what words are most effective in subject lines as well as those words that are not.