Posted by gurnage
PPC Experts Pair to Provide Result-Driven Search Marketing Consultancy
03.18.2010 – Atlanta, GA – Announcing Paid Search Partners, a boutique search marketing firm. Formed by search industry experts Todd Miechiels and Charles Lumpkin, Paid Search Partners offers online advertisers a personal approach with measurable pay per click results.
“Working with a lot of agencies and corporations that struggle to make paid search marketing work made me very aware how much opportunity there out there to be of service to the marketplace in an advisory capacity. Everyone is rushing to figure out how to shift dollars from offline to online and in that rush a lot of mistakes are being made that turn out to be very costly. Paid Search Partners will help executive teams and marketing stakeholders navigate the rough waters of paid search marketing.” states Todd Miechiels, Partner.
“By working on a pay-for-performance basis it forces us to truly ‘count the costs’ of entering into a relationship that won’t produce great results for our clients. We will not grow this business through volume of clients or dollars spent on media. We will only grow as our clients become more profitable, period.”
Paid Search Partners provides counsel and advisory services in the area of pay-per-click advertising and search engine marketing. PSP helps clients and agencies improve the ROI of their campaigns through campaign optimization, landing page testing, and by improving website conversion rates.
“Todd and his team offer a high level of specialized expertise and service in the paid search arena.” says Kenny Ferguson, one of the partners at Armchair Media in Atlanta. “They’ve helped one of our most important accounts make paid search work in very quantifiable ways. They are razor focused on helping continually bring down our cost per action which is refreshing among the many agencies that seem to be satisfied with driving traffic.”