Posted by gurnage
Stewart is offering The Best of the Publicity Hound’s Tips of the Week 2013 on her website as a free ebook that I highly recommend. She includes many tools that help public relations professionals save time and money such as the social media image maker that helps you resize images for all types of social media accounts.
She also gives out valuable tips that are hard to find elsewhere. The tips she shares are hidden gems that PR pros would usually pay money to acquire.
Here are some of the neat tips and tricks that are in the free ebook:
—Where to find a huge directory of freelance writers
—Where to find a giant list of local and regional magazines so you know all your pitching opportunities
—36 places to publicize your startup
—Where to find a free 39-page report on how to research and pitch bloggers, step by step
—Where to find inexpensive and very creative marketing help if you need a new slogan or tagline
— A powerful business title generator to make your headlines more effective
and much more.
As you begin your PR planning for 2014, make sure you have this handy guide as it will save you loads of time, resources and money for your next campaign!
Posted by gurnage
One of my favorite PR newsletters to receive is Joan Stewart’s Publicity Hound. Joan serves up no-nonsense public relations tips that any business can use right away to improve their publicity program.
Right now you can download the best of ebook and see the best PR tips of the year.
Here’s what you’ll find in this year’s book.
|Social Media Tips Galore|
- Tips on how to attract more Twitter followers by using Twellow, my favorite Twitter directory, to really drill down and identify people in your target market—and make it easy for others to find you
- 6 bios that need updating. Trust me. They’re either filled with stale information, or your bios are missing key links for new social media profiles you’ve created.
- 3 strong reasons for joining groups on LinkedIn, and the recommended number of groups to join.
- How to create a link for a Facebook status update so you can pull more people to your Facebook page. This still stumps many Facebook users.
- 3 ways to use Twitter lists to save time, get in front of influential bloggers who write about your topic, and start to build relationships with journalists.
- A big no-no that several LinkedIn “gurus” are teaching about how to write your LinkedIn profile. It looks bad, it smells bad and it can get you into trouble.
- A new feature on YouTube that lets you edit your videos right in the browser!
- Where to find a valuable template on how to write a product review that you can share on the social media sites or at your blog.
- Where to find “52 Headline Hacks,” a handy cheat sheet for writing blog posts that go viral, or headlines you can use on articles.
|Publicity Tips for Traditional Media|
- An important reminder if you’re planning an event so you don’t blow a big chance at publicity in a magazine.
- 6 ways to avoid corrections and what to do if a mistake in your press release or article slips through and ends up being published.
- The one word to never use when you’re talking to journalists.
- Angles for news stories you can pitch so you can get onto the most watched TV newscast of the entire week on your local station.
- Why press releases are usually ineffective if you want a journalist to cover your story—and the one thing that works instead.
- 3 types of publicity photos that scream “We’re lazy. And we don’t mind boring you with this photo.”
- The one person to follow on Twitter who can provide lots of hot leads from traditional media who are looking for sources to interview.
|Tools for Online Publicity|
- A hyperlocal website that’s begging for neighborhood news in 16 bigger cities in the United States. This site is perfect for news from clubs and civic groups, schools, nonprofits, churches, political campaigns and neighborhood groups.
- A news powerhouse that you should be pitching because its stories get high rankings on Google News and Google Blogs. You’ll also find a link to a valuable video that explains exactlyhow to pitch.
- A local publisher that wants news from hundreds of communities in 19 states in the United States. They’re competing with local newspapers for stories, photos, videos and ad dollars.
- 4 tips for creating your 2012 Publicity Plan for online and traditional media.
|Tips for Building Your Business & Nonprofit|
- Where to find step-by-step instructions on how to format a book for the Nook, the Barnes & Noble ereader, and Amazon’s Kindle—sometimes in less than 30 minutes.
- Where to find detailed instructions on how to produce webinars that sell your products and services. Includes a recommendation for what webinar company to use.
- Nonprofits, 9 ways to make it easy for people to donate at your website.