Blog Archives

24 Juicy Publicity, Social Media Tips in Free ‘Best of’ Ebook from Joan Stewart

One of my favorite PR newsletters to receive is Joan Stewart’s Publicity Hound. Joan serves up no-nonsense public relations tips that any business can use right away to improve their publicity program.

Right now you can download the best of ebook and see the best PR tips of the year.

Here’s what you’ll find in this year’s book.

Social Media Tips Galore


  • Tips on how to attract more Twitter followers by using Twellow, my favorite Twitter directory, to really drill down and identify people in your target market—and make it easy for others to find you
  • 6 bios that need updating. Trust me. They’re either filled with stale information, or your bios are missing key links for new social media profiles you’ve created.
  • 3 strong reasons for joining groups on LinkedIn, and the recommended number of groups to join.
  • How to create a link for a Facebook status update so you can pull more people to your Facebook page. This still stumps many Facebook users.
  • 3 ways to use Twitter lists to save time, get in front of influential bloggers who write about your topic, and start to build relationships with journalists.
  • A big no-no that several LinkedIn “gurus” are teaching about how to write your LinkedIn profile.  It looks bad, it smells bad and it can get you into trouble.
  • A  new feature on YouTube that lets you edit your videos right in the browser!
  • Where to find a valuable template on how to write a product review that you can share on the social media sites or at your blog.
  • Where to find “52 Headline Hacks,” a handy cheat sheet for writing blog posts that go viral, or headlines you can use on articles.
Publicity Tips for Traditional Media   
  • An important reminder if you’re planning an event so you don’t blow a big chance at publicity in a magazine.
  • 6 ways to avoid corrections and what to do if a mistake in your press release or article slips through and ends up being published.
  • The one word to never use when you’re talking to journalists.
  • Angles for news stories you can pitch so you can get onto the most watched TV newscast of the entire week on your local station.
  • Why press releases are usually ineffective if you want a journalist to cover your story—and the one thing that works instead.
  • 3 types of publicity photos that scream “We’re lazy. And we don’t mind boring you with this photo.”
  • The one person to follow on Twitter who can provide lots of hot leads from traditional media who are looking for sources to interview.
Tools for Online Publicity
  • A hyperlocal website that’s begging for neighborhood news in 16 bigger cities in the United States. This site is perfect for news from clubs and civic groups, schools, nonprofits, churches, political campaigns and neighborhood groups.
  • A news powerhouse that you should be pitching because its stories get high rankings on Google News and Google Blogs. You’ll also find a link to a valuable video that explains exactlyhow to pitch.
  • A local publisher that wants news from hundreds of communities in 19 states in the United States. They’re competing with local newspapers for stories, photos, videos and ad dollars.
  • 4 tips for creating your 2012 Publicity Plan for online and traditional media.
 Tips for Building Your Business & Nonprofit
  • Where to find step-by-step instructions on how to format a book for the Nook, the Barnes & Noble ereader, and Amazon’s Kindle—sometimes in less than 30 minutes.
  • Where to find detailed instructions on how to produce webinars that sell your products and services. Includes a recommendation for what webinar company to use.
  • Nonprofits, 9 ways to make it easy for people to donate at your website.
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Highlights from “Big Publicity Ideas for Small Business” Webinar featuring Peter Shankman.

PRWeb’s “Big Publicity Ideas for Small Business” webinar featuring Peter Shankman was a fast paced, entertaining ride that packed more punch than Kool-Aid Man himself.

Some takeaways from the webinar include:

  • Unless PR (or marketing, advertising, etc.) is generating revenue, it’s not worth it.
  • Don’t let budget constraints keep you from a great idea.
  • If a funeral home can actively use social media and make it relevant, you have no excuse.
  • SEO is not utilized by small businesses and it should be. People are searching – you should be there.
  • You need to talk TO the audience, not AT them. This is true in social media as well as in marketing and PR. I would also say talk WITH them.
  • Treat customers well and they will tell the world how great you are. Make them feel they cut the line and have special access.
  • Ask your audience how they want to receive information and then do that.
  • When pitching media, do not say in the email subject line “Quick question for you.” There are no quick questions and they are busy.
  • Know your audience, keep the pitch short, use trends.
  • Journalists are busy. Give them helpful information and make their job easier. Offer your network as sources.
  • Ask “what’s in it for me?” from your audience and the media’s perspective. Provide value and you will build loyalty. Loyalty brings revenue.
  • When MTV was a music channel, the average attention span in the 80s was three minutes. Now it is 2.7 seconds!
  • Learn to write. Good writing is brevity. Bad writing has the potential to destroy your business. Social media requires that you write better.

I searched for other summaries of the webinar and only found one. Amy has good points about the webinar and wrote about it in her post “The Peter Shankman School for Kids Who Can’t Write Good.

One other great site for getting publicity is Peter’s Help A Reporter Out. Sign up – it’s free – and journalists send their queries for upcoming stories. Remember the advice here if you send a pitch! Enjoy and good luck small businesses everywhere!