Small businesses can struggle with public relations, especially if the owner also handles the sales and marketing functions of the company. Here is a quick PR tip for businesses looking to build local publicity.
Find local AOL Patch sites for your city. Sign up for the newsletter and get active on the site. Add your events, if applicable. Comment on stories. Reach out to the local editor and offer to write a column on your area of expertise, if it relates to local readers.
Have any other neighborhood publications? Do the same with them. Build a local media list. Create a relationship and watch it bloom!
I came across this excellent blog post regarding chiropractic marketing that one can apply to many small business services. The main point is to get involved with your community and create a relationship with your customers, something that all businesses can improve upon.
Posted by Chiropractic Blog
by Michael Dorausch, DC