Small businesses can struggle with public relations, especially if the owner also handles the sales and marketing functions of the company. Here is a quick PR tip for businesses looking to build local publicity.
Find local AOL Patch sites for your city. Sign up for the newsletter and get active on the site. Add your events, if applicable. Comment on stories. Reach out to the local editor and offer to write a column on your area of expertise, if it relates to local readers.
Have any other neighborhood publications? Do the same with them. Build a local media list. Create a relationship and watch it bloom!
To win the respect of intelligent people and the affection of children;
To earn the appreciation of honest critics and endure the betrayal of false friends;
To appreciate beauty, to find the best in others;
To leave the world a bit better, whether by a healthy child, a garden patch or a redeemed social condition;
To know even one life has breathed easier because you have lived.
This is to have succeeded.”
Earth Day is April 22. There is no better time than the present to appreciate Mother Earth and practice conservation. Here are some little things that we do around our house that are easy and make a difference:
Not rinsing dishes before we put them in the dishwasher (it was a hard behavioral pattern to stop!)
Collect cold water in a bucket in the shower before the water gets warm and use it to water inside/outside plants
Brush teeth without water running
collect rain water in barrel and water outside plants
use low flow toilets
install a programmable thermostat
replace air filters regularly
wrap water heater in a blanket
unplug electronic devices (they still use electricity if turned off and plugged in)
change our light bulbs to CFL bulbs
recycle cardboard, glass, plastic, newspaper, aluminum, magazines, etc.
hang energy-efficient curtains over windows
install window liner during winter season to insulate wall
Grocery shop with a fabric bag and save the paper and plastic
Reuse water bottles and cut plastic usage
Plant a tree
After watching Al Gore’s documentary “An Inconvenient Truth”, I learned little things we can all do daily from the Climate Crisis web site: There is even a calculator to determine our personal carbon footprint.
Treehugger.com is another good resource to get ideas.
I also use Freecycle to clean house, avoid taking items to the dump and to share with those in need. I just unloaded a mattress and headboard to a woman today for her grandson’s bedroom!
Reduce junk mail
Cut direct mail catalogs and junk mail – use Catalog Choice to stop receiving unwanted catalogs.
An new organization called 41pounds.org promises to completely remove you from up to 95% of the junk mail lists by contacting each organization from which you receive mail and/or catalogs for a one-time fee of $41.
Here is an opt-out guide to junk your junk mail from New Dream.
Good luck! Remember to reduce, reuse, recycle whenever you can.
I married into a Disney family. My father in law is a member of the Disney Vacation Club and we have been fortunate to be able to stay at the Old Key West resort for many years. We like to visit Disney a few times a year if we are lucky. We have found ways to see some sights on a budget and I’d like to share some with you. I just sent this to a friend whose family member is going for the first time. I hope it helps!
1) Pick up Disney toys/stuffed animals/clothes at Wal-Mart before trip and hide them/bring out during trip.
2) Bring snacks into the parks – we brought cereal bars, raisins, etc. They check your bag but it’s allowed.
3) Take the monorail around to the Grand Floridian, Polynesian and Contemporary resorts and walk around each resort to see each theme.
4) Ask to ride the front of the monorail and kids get a monorail operator license!
5) Eat at Earl of Sandwich in Downtown Disney – great sandwich, low cost – they even have breakfast.
6) Walk on Disney’s boardwalk – it’s just like New Jersey and there are carnival games, etc. Restaurants, a bakery, ESPN zone, a boat ride, you name it! You can see the fireworks at Epcot here too.
7) Make a reservation for character dining and make it the end of the brunch time around 11 – 11:30 before it ends. You have more time for characters and less people by then. (our favorite place is at the Contemporary – Chef Mickey’s)
8) You can get a mini-fridge and stay at the Pop Century or All-Star resort and you can take the bus to the parks.
9) See the characters at the Epcot Character Spot – they are all lined up inside the building and if you go early, there is little wait time.
10) Go “around the world” at Epcot:
– we like to eat at the Rose & Crown in England – make advance reservations – good kids menu,
– pick out an oyster in Japan and get a pearl – under $20 – our girls LOVE this
– sample foods from different countries (cheese plate in France), watch shows
– log flume ride in Norway (a little dark/scary for younger kids – Vikings)
– so much more!
I came across this post from Margie Zable Fisher and it’s a great reminder to all of us PR types how to provide pitches that are on-target.