Monthly Archives: March 2010

Paid Search Partners Launches in Atlanta

PPC Experts Pair to Provide Result-Driven Search Marketing Consultancy

03.18.2010 – Atlanta, GA – Announcing Paid Search Partners, a boutique search marketing firm. Formed by search industry experts Todd Miechiels and Charles Lumpkin, Paid Search Partners offers online advertisers a personal approach with measurable pay per click results.

“Working with a lot of agencies and corporations that struggle to make paid search marketing work made me very aware how much opportunity there out there to be of service to the marketplace in an advisory capacity. Everyone is rushing to figure out how to shift dollars from offline to online and in that rush a lot of mistakes are being made that turn out to be very costly. Paid Search Partners will help executive teams and marketing stakeholders navigate the rough waters of paid search marketing.” states Todd Miechiels, Partner.

“By working on a pay-for-performance basis it forces us to truly ‘count the costs’ of entering into a relationship that won’t produce great results for our clients. We will not grow this business through volume of clients or dollars spent on media. We will only grow as our clients become more profitable, period.”

Paid Search Partners provides counsel and advisory services in the area of pay-per-click advertising and search engine marketing. PSP helps clients and agencies improve the ROI of their campaigns through campaign optimization, landing page testing, and by improving website conversion rates.

“Todd and his team offer a high level of specialized expertise and service in the paid search arena.” says Kenny Ferguson, one of the partners at Armchair Media in Atlanta. “They’ve helped one of our most important accounts make paid search work in very quantifiable ways. They are razor focused on helping continually bring down our cost per action which is refreshing among the many agencies that seem to be satisfied with driving traffic.”

Best Strategies for Using Social Media at Events

Someone recently posted this question on Linkedin today. I thought that I would share my response and some helpful industry links.

Think of social media as an extension of your networking – you plan to meet people in person at the event, but there are many people interested in the event who cannot attend. Part of the appeal of social media is the knowledge sharing and the personal/professional development involved. You will meet people on and offline and everyone benefits with new resources, contacts and knowledge.

Preparing for the event with your network should be as easy and regimented as packing your luggage. Let people know you are going, discover who else will be there, share information about the event and reap the rewards of community.

Here are some tips as well as some relevant industry links.

  1. Prepare for the event by creating a Twitter list of people that will be attending.
  2. Use Tripit and Foursquare on your trip to find fellow colleagues.
  3. Create an RSS feed with the hashtag of the event to find and follow people attending.
  4. Look for tweetups through the event hashtag and post messages to meet up on other social media sites/forums like Ning if there is an association or other type of group involved.
  5. Blog summaries of the sessions that you attend for people who aren’t able to make the event.
  6. Create an event in Linkedin to alert others about it.
  7. If you are presenting, be sure to share your presentation in Slideshare and tag with keywords about the event.
  8. Link your blog, Tripit and Slideshare to Linkedin so updates are automated.
  9. Bring a flip video or camera and document your trip for a blog entry.
  10. Make a badge with your photo and social media contact info. (link below)
  11. Create business cards with your social media contact information to hand out at the event.

For more info about preparing for an event, check out Chris Brogan’s blog post – 27 Things to Do Before a Conference. (link below)

27 Things to Do Before a Conference
Make a Free Name Tag or Badge
Social Media Business Cards
10 Things You Can Do Preparing for the Conference
Specific Event example of Preparing for a Conference – ASAE09

Paid Search Partners, a Pay Per Click Consultancy, Seeks Search Marketing Questions for Radio Show

Paid Search Partners, a new search engine marketing consultancy, is collecting marketers’ PPC questions for their upcoming guest spot on Gravity Free Radio in Atlanta.

Looking for Google Adwords advice? Need strategic insight on your overall SEM program? Paid Search Partners will answer your questions and give expert counsel for businesses working on their own or with agencies to manage their paid search programs. Submit your paid search questions on the Paid Search Partners web site.

Paid Search Partners also offers a free ebook at their web site titled the “7 Sins of Paid Search Marketing”. Check it out!