Monthly Archives: October 2009

A Peek at MarketingProf’s Digital Marketing Factbook: More Content, Less Commerce

MarketingProfs just released an executive summary of their Digital Marketing Factbook. The landscape is changing and people are spending more time online seeking more content and less commerce-driven web sites.

– Email and search still reign supreme but social networking has taken a chunk of users’ time and will most likely continue to increase.

– Top alternate search sites include Craigslist, eBay, Amazon and Facebook and are sites to consider in a PPC strategy if applicable to your market.

– Mobile marketing is not being utilized and should be considered for B2C.

Overall, offering relevant content to your target audience is a must, no matter what industry you are in.

The valuable factbook is available for sale online. To read more of the executive summary, visit MarketingProfs.

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Twilight News: Listen to A-Rated New Moon Soundtrack on MySpace Free

We still have to wait 36 days for the new Twilight movie New Moon. If you seek out all things Twilight, you can now listen to the new soundtrack on their Twilight MySpace page right now for free. Entertainment Weekly gave New Moon soundtrack an A rating and it includes some top artists like Death Cab for Cutie, Thom York, Muse, OK Go and others.

There is also a great New Moon trailer on the MySpace page and yes, there is an app for that. There is a Twilight Tracker iPhone/iPod Touch app available on the site.

What are you waiting for? Hello Edward!

Email Marketing – Planning Your 2010 Calendar Around Holidays

It is that time of year when the holidays approach and businesses plan their marketing for the final quarter of the year as well as next year. In addition to keeping an editorial content calendar, it is important to be aware of holidays and how your email campaigns can be impacted. Common travel days are also noted giving you extra insurance that you are sending your email campaigns on optimal days.

Prospects to Go puts together a wonderful annual email marketing calendar and notes dates to avoid email marketing such as government, religious and secular holidays.

Use a calendar like this one with your editorial calendar to plan out your 2010 email marketing.

When building your editorial calendar, keep a tickler file of newsletter ideas and research as you come across it. You can even use Delicious bookmarks and tag them “newsletter” for easy reference. Then when it’s time to write the latest newsletter issue, you have resources at your fingertips.