Monthly Archives: August 2010

B2B Social Media Success Secrets – Jay Baer Webinar Notes

Yesterday I listened to Jay Baer‘s free 30-minute Webinar on B2B Social Media Success Secrets and wanted to share some of his presentation on social media. If you aren’t familiar with Jay’s work, check out his blog Convince and Convert.

Thirty minutes is not a long time to cover what is obviously a complex topic, but Jay highlighted some key points that any business needs to know when considering adding social media to their marketing mix.

When starting out, define why social media is valuable to your business. Also define success metrics ahead of time as part of your strategy.

Create a Brand Community – get those customers who like you to love you. Your customers are your strongest advocates. Focus on them first. Managing a brand community is a great way to get customer feedback and learn about social media along the way.

Building Outposts – Chris Brogan was one of the first people to describe outposts and home base. You have a company web site and you might have a blog, Linkedin page, Twitter page and/or Facebook page among other pages (home bases). These are all places that prospects go to actively find you.

But they have to already be looking for you and in many cases, they aren’t. These prospects are seeking information in your industry at other web sites – outposts. You need to be sure that you appear in these outposts as an expert and provide valuable content.

Content marketing – create FAQs and share the same content in different ways. Take a presentation and make a series of blog posts, publish it on Slideshare.net, create an ebook – there are many options. Baer listed a few places that are great for content sharing:

Knol.google.com
Slideshare.net
Scribd
Squidoo

Build social profiles of customers and prospects with social media tools.

Flowtown
Gmail
Gist

The social media success equation:

Know why you need to be there.
Create a brand community.
Find and participate in relevant outposts. (participate, not sell)
Create social FAQ to convert sales.
Measure success that works for you.

Jay uses blog stats such as how long someone was at his site, if they visited his speaking and consulting pages, tracks referrers and is always looking at the search terms that people are using to find his site.

Some great dashboard management tools for social media:

Tweetdeck
Hootsuite
Seesmic
CoTweet

Free social media listening tools:

Social Mention
Addictomatic

There are also a few paid services such as Radian6 and a new company, RowFeeder.

It was a quick and informative webinar and I wish there was more time to hear Baer’s advice on social media. I recommend checking out his book that will be coming out in February 2011.

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Food Allergies in Atlanta? You Are No Longer Alone!

My 3 yr old daughter has an egg and peanut allergy. It has been an educational and tough experience in dealing with my daughter’s allergies, keeping her safe, and working with her caretakers and friends and family to make sure she is protected.

I have found some hardships in sharing how to protect her from her allergies with our close friends and family. Most of the time they think I am overreacting or being too paranoid about checking the food to keep her safe.

But they don’t realize the extraneous dangers. They don’t live our days. Birthday parties, Christmas stockings, Easter egg hunts, Halloween parties are all just events that they attend without a thought of danger for their kids. I see danger in every class party, in every holiday event, in every bite of food. Which is why we need to respect every bite.

They don’t see my daughter’s sad face when she is left out of a “food art” project at school or when she can’t eat a birthday cupcake in her class from another student. They don’t see their child’s pain from being left out or perceived as different due to her food allergy.

They don’t panic when traveling and planning meals. They don’t have to locate the hospitals before going places. They don’t overhear their daughter about baking peanut free cookies so they are safe for her and her stuffed animal to eat. And her asking at every meal “does this have nuts or eggs in it?” which is a wise question for someone so young.

There is so much education that we have to share and give to our community. It’s so more than just “not giving our child a peanut butter sandwich” and that is why I am so glad that Food Allergy Kids of Atlanta is here.

If you or a loved one has recently been diagnosed with a food allergy, you are not alone.

Food Allergy Kids of Atlanta was created to support families who manage food allergies, educate those who care for our children, and create a safer environment in the local area for food allergic individuals.

We are parents of food allergic children and advocates in our community, raising awareness on the importance of food allergy prevention and the seriousness in food allergy reactions.

Food Allergy is an immune system response. It occurs when the body mistakes an ingredient in food — usually a protein — as harmful and creates a defense system (antibodies) to fight it. Food allergy symptoms develop when the antibodies are battling the “invading” food.

Symptoms of a food allergy can range from mild to severe, and the amount of food necessary to trigger a reaction varies from person to person and can even be triggered by just a trace amount of an allergy-causing food. Symptoms of a food allergy may include:

Rash or hives
Nausea
Stomach pain
Diarrhea
Itchy skin
Shortness of breath
Chest pain
Swelling of the airways to the lungs
Anaphylaxis (a severe or life-threatening allergic reaction)

There is no cure for food allergies.”

Food allergies are increasing.

“To successfully manage a food allergy, ones diet and lifestyle must change.”

About 12 million (1 in 25) Americans have a food allergy…children are the largest group affected.”

Peanut allergy in children doubled in a 5-year period from 1997-2002″

Teens account for almost half of food allergy fatalities.  Ages 10 thru 29 account for three quarters.”

Impact is broad:  family, friends, classmates, etc..”

Fear and anxiety are common among parents of children with food allergies. Parents live each day knowing that just one bite of the wrong food could cause a potentially fatal reaction

Together we can…….

Educate, Advocate, and Support

The above information was gathered from the following resources:
http://www.webmd.com/allergies/foods-allergy-intolerance
http://www.foodallergy.org/files/welcomingguests_2010.pdf
http://www.todayinot.com/ce/OT04/CoursePage/

Also, join us for the Food Allergy Walk in Atlanta on October 2. Money raised will help research food allergies and anaphylaxis of which there is currently no cure. There is also a blog about the walk. There will be lots of fun festivities after the walk in Dunwoody, GA as well.

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The Children’s Center for Hope and Healing Announces the 3rd Annual Gala for Hope & Healing and Silent Auction Benefit on October 23, 2010.

The Children’s Center for Hope & Healing Announces the 3rd Annual Gala for Hope & Healing and Silent Auction Benefit on October 23, 2010.

Fundraiser Supports Northeast Georgia Nonprofit Dedicated to Stopping the Cycle of Child Sexual Abuse and to Preventing the Exploitation of Children.

3rd Annual Gala for Hope & Healing

Make plans now to attend the Gala for Hope & Healing (gala flyer 11 x 8.5) on October 23rd at the Quinlan Visual Arts Center in Gainesville, Georgia.

The event will feature the savory hors d’oeuvres of Scott’s on the Square, wine, and the live, musical entertainment of pianist and jazz artist Larry Barker and ensemble.  Inspired by Nat King Cole, Ella Fitzgerald, and Clark Terry, Barker has played with the Drifters, the Glenn Miller Band, and the US Army Band—among others.

The gala will also feature a silent auction with offerings including

  • 3 one-day passes for two people to Atlanta Motorsports Park in Dawsonville
  • A one-week vacation on beautiful St. Simon’s Island
  • Original artwork by local artists
  • A 2-night stay in a fabulous Las Vegas casino
  • Admission to the Magical Night of Lights at Lake Lanier
  • A one-night stay at the Grove Park Inn in Asheville

Tickets can be purchased online. Visit the Gala Website for more information or contact Judith Brauer at 770-532-6530 or email jbrauer@hopeandhealingga.org.

Facts:

In 2009, the Children’s Center for Hope & Healing offered counseling services to nearly 700 people from 17 counties of Northeast Georgia.

1 in 4 girls and 1 in 6 boys is sexually abused before his or her 18th birthday.

About The Children’s Center for Hope & Healing
The Children’s Center for Hope & Healing (formerly the Family Relations Program) is dedicated to stopping the cycle of child sexual abuse and to preventing the exploitation of children. For twenty-six years, we’ve served northeast Georgia by providing counseling, education, and advocacy for those whose lives have been affected by sexual abuse through our four programs: Victims’ Services, Project Pathfinder, Women’s Services, and Prevention Services. All of our services are free or, in the case of Project Pathfinder and our Psychosexual Evaluations, are low-cost. Any one can make a referral or request services. You do not have to have DFCS involvement to receive services. If you or a loved one has experienced sexual abuse, call 770.532.6530 to get help.

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Food Allergies and Back to School

It is almost time for back to school which means shopping for school supplies, backpacks and…epi-pens? What? For those of you with food-allergic children, it is a reminder to review your school food allergy management plan and be sure you are up to date with medicine as well stock up on safe snacks for your child at school.

Food Allergy Kids of Atlanta is a new non-profit created to support families who manage food allergies, educate those who care for our children, and create a safer environment in the local area for food allergic individuals.

Kids with Food Allergies is a great resource. There is a back to school checklist and lots of other guides to help you plan for your child’s start of school. Here is a great article on Education.com “Advocating for your Child with Food Allergies at School.”

Another resource: “Back to School: Tips for your Food Allergic Child” from Living Without Magazine. Here is a back to school toolkit from FAAN.

I printed out 8.5 x11 posters and my daycare laminated them and put them in the classrooms.

Nut and peanut allergies – printables: food list to avoid, posters. Egg allergy – printables: foods to avoid

Allergic Reactions Instructions Sheet

Arm yourself with information and help your school or daycare better understand food allergies.

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