Category Archives: public relations
Stewart is offering The Best of the Publicity Hound’s Tips of the Week 2013 on her website as a free ebook that I highly recommend. She includes many tools that help public relations professionals save time and money such as the social media image maker that helps you resize images for all types of social media accounts.
She also gives out valuable tips that are hard to find elsewhere. The tips she shares are hidden gems that PR pros would usually pay money to acquire.
Here are some of the neat tips and tricks that are in the free ebook:
—Where to find a huge directory of freelance writers
—Where to find a giant list of local and regional magazines so you know all your pitching opportunities
—36 places to publicize your startup
—Where to find a free 39-page report on how to research and pitch bloggers, step by step
—Where to find inexpensive and very creative marketing help if you need a new slogan or tagline
— A powerful business title generator to make your headlines more effective
and much more.
As you begin your PR planning for 2014, make sure you have this handy guide as it will save you loads of time, resources and money for your next campaign!
The kids are out for summer vacation and my oldest is going into fifth grade and my youngest is going into first grade.
As for me, I have been writing about social media and public relations for Creative Concepts, a Public Relations, Marketing and Social Media Consultancy. If you are interested in learning the latest and greatest, I recommend reading their agency blog and following their social media news feeds.
I will be sure to update my blog more often in the future and until the next post, happy summer!
Highlights include a #onemorebox contest with winners announced the day of, and live coverage of the day’s events. @GirlScouts will even be tweeting the location of The National Girl Scout Cookie Day Truck as it makes its way through New York City, staffed with Girl Scouts selling cookies.
The girl scouts also have a new app that helps you locate thin mints pronto. After you download the app on Android or iPhone, put in the ZIP Code and it will ask if you are looking for sales going on today, the weekend or the next seven days. You can also sign up to receive an alert when there is a sale in your area!
We can even accept credit card payments at our cookie sale booth. Did you know you can donate cookies to the troops?
The cookies have a new package design and as a food allergy mom, ingredients are listed and “may contain” statements are included so kids with food allergies will know if the cookie is safe to eat (the may contain statement is not mandatory and that is where cross contamination occurs.)
My family was in the girl scouts – my mom was a leader, my sister was a Junior and I was a Brownie. My daughter is in her third year of girl scouts and is a Junior. She has learned leadership skills from cookie sales and project work. She has gained compassion through community service. She has gone outside of her comfort zone at camp and in a canoe and emerged a stronger, more confident girl.
I have already seen changes in my daughter. She has cleaned up our street on her own as a result of one community service clean up project and started a side business selling bracelets. The sky is the limit in her eyes and it is exciting to see her grow into an active, responsible citizen and future entrepreneur.
I am thankful for organizations such as Girl Scouts that give our children the life skills they need to succeed that they might not get otherwise, in the classroom or elsewhere.
February 8 is National Girl Scout Cookie Day!
Join in on the fun and festivities on National Girl Scout Cookie Day, when we’ll celebrate the world’s largest girl-led business and make it easy for you to buy or order cookies from your local Girl Scout Cookie Professional. Here’s how you can stay in touch throughout the day:
- Download our new Girl Scout cookie iPhone or Android app to find cookie sales.
- Upgrade your cookie-buying skills by watching Girl Scouts give you advice or downloading our simple guide.
- Learn about the 5 Skills girls develop through the Girl Scout Cookie Program.
- Visit the Girl Scout Blog for up-to-the-minute updates.
- Check the route of the Girl Scout Cookie Truck as it makes its way through New York City.
- Look for our one-day-only Facebook contest on February 8. And tell us on Twitter, Pinterest, and Instagram why you’d recommend buying #onemorebox.
- Get your cookie memorabilia—especially our iconic cookie glasses!
Yesterday’s Vocus webinar was titled “UnPitching: How Not to Suck at Pitching the Media” by Scott Stratten from UnMarketing. Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. He is an author, blogger and was named a top influencer by Forbes.
Stratten quickly got to the point about public relations and marketing and what it’s all about. People react, people respond, people reach out. It’s about relationships. It always has been and always will be.
Stratten is an industry influencer with his blog Un-Marketing. As a result, he has been added to media lists and has witnessed firsthand what it’s like on the other side. He has received nightmare pitches of email blasts to a large BCC list, generic emails in ALL CAPS (unless you are giving birth, don’t use all caps in an email subject line!) among others.
The danger with media lists (and I fully agree) is that some people send an email blast without further qualifying the list and getting to know the journalists and if they indeed are a good fit for your client or company.
A few years ago, it was all about getting the media’s attention and now it is about reaching media as well as influencers.
He discussed a case study about a product launch of a new single cup coffee machine. An agency pitched the client that they wanted help the client gain more share of conversation. They were currently mentioned 0.04% in Canada when people talked about coffee. The agency proposed that they would increase the numbers by reaching bloggers and influencers and canceling the TV budget. (Stratten warns that in order to pitch executives about social media, you need to match the metric with the mind.)
The client eventually agreed and the agency ran a social campaign. They contacted 100 influencers and wrote individual letters. They got to know these people, offered to send a free coffee machine and then followed up two weeks later with a “What did you think?” No pressure to write about it or anything. Stratten was one of the recipients. He loved the machine. Then the agency had him pick 10 friends on Twitter and then sent those people a coffee machine. That is how buzz starts. (“I got to be Oprah!”) Eventually the campaign resulted in 12.6% mentions in Canada when people talked about coffee.
He went on to tell a few more stories about companies doing awesome things, and ones doing not so awesome things, including an unhappy customer at a pizza place that posted an image on Twitter that went viral.
Some other sound bites from the webinar:
- Your brand can’t have a great person on Twitter and a sucky customer representative – you have to linear!
- Pitching should be like a first date: get to know someone before you ask them out.
- Social hasn’t diminished PR; it’s just shifted it. PR is no longer a megaphone. It’s a telephone & it’s on speaker. It’s about engagement.
- Start the relationship before you need the relationship. (true in PR and also in personal networking)
- Face-to-face isn’t dead. It’s more important than ever.
- Don’t just pitch me. Be sincere. Get to know someone first.
- There are two types of people you don’t want to upset. Geeks and Moms. If you anger a geek mom, good luck.
- Outrage does not take the weekend off!! If you’re gonna play in Social Media, it’s 24/7
- what you tweet is a billboard. you are always an employee – what you tweet can/will impact your employer.
- You are not PR, you are the PR expert. Everyone in your company who represents your brand is PR.
- Internally, PR pros should be social media training everyone, not just media training your CFO.
- You have to match the metric with the mind! It’s not about Likes or Tweets. It’s about the conversation and sentiment.
- You can’t stop the “geekalanche” – don’t censor your customers.
- If you are in PR, spam is not okay. Do your homework. Make sure the people you pitch have expertise that aligns with your pitch.
- Unless you are giving birth, don’t use all caps in an email subject line!
- If you put your employer in your Twitter bio, every tweet represents your business.
- Companies aren’t awesome, people are.
- When you write to a company in anger, sometimes all you want is to be acknowledged.
- Don’t put influencers on the spot on Twitter for help. If you wouldn’t do it in a crowded room, don’t do it on Twitter.
- We are a forgiving society if we are “Immediate. Authentic. Appropriate” when something goes wrong in Social Media.
He shares these insights from his second book The Book of Business Awesome / The Book of Business UnAwesome. It is surely a great read and one to go on the bookshelves for marketers and public relations professionals alike.
Vocus offers a free webinar series for PR professionals. I recommend it to anyone involved in marketing, PR and social media.
I am helping out a new local Atlanta daily deals site, Coupsicle, and found some interesting research. While Groupon remains king, many local daily deal sites are entering the market. Consumers love deals and are returning to establishments once they have used the coupon.
One of my favorite PR newsletters to receive is Joan Stewart’s Publicity Hound. Joan serves up no-nonsense public relations tips that any business can use right away to improve their publicity program.
Right now you can download the best of ebook and see the best PR tips of the year.
Here’s what you’ll find in this year’s book.
|Social Media Tips Galore|
- Tips on how to attract more Twitter followers by using Twellow, my favorite Twitter directory, to really drill down and identify people in your target market—and make it easy for others to find you
- 6 bios that need updating. Trust me. They’re either filled with stale information, or your bios are missing key links for new social media profiles you’ve created.
- 3 strong reasons for joining groups on LinkedIn, and the recommended number of groups to join.
- How to create a link for a Facebook status update so you can pull more people to your Facebook page. This still stumps many Facebook users.
- 3 ways to use Twitter lists to save time, get in front of influential bloggers who write about your topic, and start to build relationships with journalists.
- A big no-no that several LinkedIn “gurus” are teaching about how to write your LinkedIn profile. It looks bad, it smells bad and it can get you into trouble.
- A new feature on YouTube that lets you edit your videos right in the browser!
- Where to find a valuable template on how to write a product review that you can share on the social media sites or at your blog.
- Where to find “52 Headline Hacks,” a handy cheat sheet for writing blog posts that go viral, or headlines you can use on articles.
|Publicity Tips for Traditional Media|
- An important reminder if you’re planning an event so you don’t blow a big chance at publicity in a magazine.
- 6 ways to avoid corrections and what to do if a mistake in your press release or article slips through and ends up being published.
- The one word to never use when you’re talking to journalists.
- Angles for news stories you can pitch so you can get onto the most watched TV newscast of the entire week on your local station.
- Why press releases are usually ineffective if you want a journalist to cover your story—and the one thing that works instead.
- 3 types of publicity photos that scream “We’re lazy. And we don’t mind boring you with this photo.”
- The one person to follow on Twitter who can provide lots of hot leads from traditional media who are looking for sources to interview.
|Tools for Online Publicity|
- A hyperlocal website that’s begging for neighborhood news in 16 bigger cities in the United States. This site is perfect for news from clubs and civic groups, schools, nonprofits, churches, political campaigns and neighborhood groups.
- A news powerhouse that you should be pitching because its stories get high rankings on Google News and Google Blogs. You’ll also find a link to a valuable video that explains exactlyhow to pitch.
- A local publisher that wants news from hundreds of communities in 19 states in the United States. They’re competing with local newspapers for stories, photos, videos and ad dollars.
- 4 tips for creating your 2012 Publicity Plan for online and traditional media.
|Tips for Building Your Business & Nonprofit|
- Where to find step-by-step instructions on how to format a book for the Nook, the Barnes & Noble ereader, and Amazon’s Kindle—sometimes in less than 30 minutes.
- Where to find detailed instructions on how to produce webinars that sell your products and services. Includes a recommendation for what webinar company to use.
- Nonprofits, 9 ways to make it easy for people to donate at your website.
As the world gets smaller, marketing and public relations landscapes are getting more complicated to navigate. And as the digital age advances, consumers, customers and the media are getting harder to reach.
Listening to today’s New Social Customer #SMTLIVE twitterfeed, we are in the third phase of a social world.
3 phases: pre-Google (information scarce), Before Social (information available online), and Now (information abundance)
How do we navigate through this era when the buyer has as much information as the sales person? Here are some highlights from the New Social Customer twitterfeed.
- Only 1/4 of site visitors want to be contacted by sales. (retail)
- E-mail has been passed by social media on the amount of people who use it daily.
- E-mail use is down 59% among people 12-17.
- Build relationships with qualified prospects regardless of their timing to buy.
- This “new revenue cycle” thing is critical. Take notes.
- Awareness and Friend stages precede traditional relational development sales stages. Use brains, not budget.
- Seed nurturing – building relationships with qualified prospects before you even have their contact info.
- Difference in marketing today — using content, social media rather than traditional big, costly advertising, etc.
- “seed nurturing” precedes lead nurturing. Build relationships before you have contact info.
- Seed nurturing is 2-part: listening, then engaging. Can take place on your site and off your site.
- Gonna just start with one platform? @lazerow says go with Facebook.
- 50% of #facebook users login daily!
- How companies are investing in social media: 1. Facebook 2. Twitter 3. YouTube 4. Blogs.
- Who’s doing the Social Media work? Marketing, digital and PR seems to be the biggies.
- Everyone, though, is really touching SoMe for a company.
- Socialmedia is now seen as cutting across #customerservice.
- Only 13% of companies use #socialmedia for recruiting, content generation, & community.
- Do you have sharing functionality on your website? Do you know how much revenue is driven through the sharing?
- The average FB share generates $2.10 in incremental sales. (retail)
- The average conversation rate for a Facebook shore is 10.2%.
- What days and times are people sharing? Who is sharing? 27-33 yr/old women share the most.
- 12:13-1:45 is a “magic hour” for sharing on #socialmedia.
- How do you take everything that you do, across all of your touchpoints, and add a social layer?
- Fans, followers, & likes are not business #metrics.
- Social commerce is all about empowering the customers – give them info, relevance, and the tools to share/advocate.
- World has reorged around people.
- How are @lazerow numbers fit to B2B? Even in B2B you’re selling to people.
- 4 levels of #socialcustomer engagement: 1. none 2. individual 3. departmental 4. enterprise
- Social CRM is the biz strategy – business rules, workflow, conversations, transparency.
- Departmental engagement gets company involved with customers.
- #SocialCRM: #Marketing-soc marketing insights, rapid soc mktg response, soc campaign tracking, soc event mgmt, soc pull thru mktg
- SocialCRM #Sales: sales insights, rapid sales response, proactive lead gen, direct & distribute comm, demand gen, dynamic supply
- SocialCRM #service – #social support insights, rapid social response, peer to peer unpaid armies
- With the rise in use of mobile devices…time to develop engaging video content for ppl to view on these devices-#YouTube!
- For small biz, use tools for customer engagement and monitoring. Build relationships. You time is your biggest expense.
- Most tracking tools are free. Money for a small business in social media is in time. Do you hire out? When do you do it?
- Seed Nurturing On Site (Anonymous) requires Visitor Analysis (Listening) and Dynamic Content/Personalization (Engaging)
- Seed Nurturing Off Site (Online/Social Media) Social Profiles, Listening and Social Signals and FB Open Graph (Listening)
- For those who attended the #SMTlive webinar with @lazerow @socialmedia2day, we have a ton more free resources here http://t.co/o6gFSZh4
Also, this infographic by HR Marketer shows just how much marketing and public relations are changing.
As consumers have more access to information, buying cycles are changing. Add to this changes in the media and how to reach them, which is a fundamental shift in the way marketers and PR professionals reach the public.
A friend of mine recently started a blog “The Accidental Stay at Home Mom” detailing her adventures going from a working mother to a stay at home mom. I went through this transition in Summer 2009 and still feel a bit out of sorts with where I fit or how I define myself.
Her recent post “So what do YOU do?” really resonated with me. I have been in this type of conversation socially more than once and still describe myself as a former working parent who is now home, as if I need to apologize for it. That I’m not measuring up since I haven’t gone back to work full-time.
I like to think that I’m a hybrid – a new crossover incorporating being home with my kids and freelancing when I can. Where does this fit on a resume? Or in society for that matter?
I am acquiring leadership roles like room mom and girl scout brownie leader. I volunteer at nonprofits donating my time through marketing, public relations and fundraising. I utilize negotiation skills with my kids daily. I multitask on the fly and stay organized with my old school Retro Mama calendar in the kitchen.
And best of all, I am spending more quality time with my children. They come home after school and can relax. They have not been sick as often. Dinner time is more pleasant since we are all not arriving home at the same time and tired after a long 9-10 hour day elsewhere. The list goes on.
All moms work and there is guilt on either side – I have been on both. Unfortunately, there are perceptions on each side about the other.
I hope that this divide, this wall will crumble and that we realize that it’s not a title or occupation that defines us.
Small businesses can struggle with public relations, especially if the owner also handles the sales and marketing functions of the company. Here is a quick PR tip for businesses looking to build local publicity.
Find local AOL Patch sites for your city. Sign up for the newsletter and get active on the site. Add your events, if applicable. Comment on stories. Reach out to the local editor and offer to write a column on your area of expertise, if it relates to local readers.
Have any other neighborhood publications? Do the same with them. Build a local media list. Create a relationship and watch it bloom!
PRWeb’s “Big Publicity Ideas for Small Business” webinar featuring Peter Shankman was a fast paced, entertaining ride that packed more punch than Kool-Aid Man himself.
- Unless PR (or marketing, advertising, etc.) is generating revenue, it’s not worth it.
- Don’t let budget constraints keep you from a great idea.
- If a funeral home can actively use social media and make it relevant, you have no excuse.
- SEO is not utilized by small businesses and it should be. People are searching – you should be there.
- You need to talk TO the audience, not AT them. This is true in social media as well as in marketing and PR. I would also say talk WITH them.
- Treat customers well and they will tell the world how great you are. Make them feel they cut the line and have special access.
- Ask your audience how they want to receive information and then do that.
- When pitching media, do not say in the email subject line “Quick question for you.” There are no quick questions and they are busy.
- Know your audience, keep the pitch short, use trends.
- Journalists are busy. Give them helpful information and make their job easier. Offer your network as sources.
- Ask “what’s in it for me?” from your audience and the media’s perspective. Provide value and you will build loyalty. Loyalty brings revenue.
- When MTV was a music channel, the average attention span in the 80s was three minutes. Now it is 2.7 seconds!
- Learn to write. Good writing is brevity. Bad writing has the potential to destroy your business. Social media requires that you write better.
I searched for other summaries of the webinar and only found one. Amy has good points about the webinar and wrote about it in her post “The Peter Shankman School for Kids Who Can’t Write Good.”
One other great site for getting publicity is Peter’s Help A Reporter Out. Sign up – it’s free – and journalists send their queries for upcoming stories. Remember the advice here if you send a pitch! Enjoy and good luck small businesses everywhere!